Product Launch - US: Good Time Beverage's Bob & Stacy's Ultra Premium Vodka

By | 10 January 2013

Click through to view Good Time Beverages Bob & Stacys Ultra Premium Vodka

Click through to view Good Time Beverage's Bob & Stacy's Ultra Premium Vodka

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Good Time Beverage's Bob & Stacy's Ultra Premium Vodka

Category - Spirits, vodka, US, 40% abv

Available - From this month

Location - US, in “multiple outlets” in 17 states

Price - US$2.99 per 20cl pouch, $11.99 per four-pack

Good Time Beverages has launched Bob & Stacy's vodka in pouches in the US. The spirit is an American grain vodka that has been distilled four times. The vodka extension joins Bob & Stacy's Premium Margarita and the Big Barrel Spirits range in Good Time's cocktail portfolio. 

The company plans to launch Vodka Cosmo in the US in the spring.

Last year, Diageo brands Parrot Bay and Smirnoff released frozen cocktail pouches in selected US markets.

Show the press release

Good Time Beverages, the sector leader for single-serve, ready-to-drink (RTD), premium cocktails in portable, earth-friendly, re-sealable pouches, is pleased to announce the launch of their new "Ultra Premium Vodka" product, which will hit retail shelves nationwide, beginning this month (January 2013).

"Our goal was to introduce a high-quality, American vodka product to the market, that was also 'green' and budget-friendly," says Robert K. Whyte, CEO of Good Time Beverages.

Good Time Beverages' "Ultra Premium Vodka" - an American grain vodka, 4X distilled for taste and smoothness - is the only vodka available in Good Time Beverages' patented "FlexPouchesTM".

Whyte adds, "Good Time Beverages is proud to debut this premier vodka concept. Our use of the flex pouch packaging is not only environmentally-friendly, but also easy on the wallet. The flex pouch allows our super smooth vodka to stay reasonably-priced, as we've side-stepped all of the bells and whistles of frosted bottles and fancy designer names, that don't do a thing for the taste of the vodka featured in most other vodka producers' glass containers."

Good Time Beverages' "Ultra Premium Vodka" joins their "Bob & Stacy's Premium Margarita" and "Big Barrel Spirits" products, all "bar quality", full-proof, innovative cocktail concepts packaged in convenient, eco-friendly, patented pouches. Good Time Beverages now has product distribution in 17 states from Florida to California, with plans for further expansion in 2013.

Original source: Company Release

Expert analysis

Vodka in United States to 2015: Databook

ICD Research’s, 'Vodka in United States to 2015: Databook' contains detailed historic and forecast vodka category consumption analysis, segmented at a category level.

Sectors: Product launches, Spirits

Companies: Smirnoff, Diageo

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