Global Spirits Marketing, the brand owners of premium Russian vodka Kremlyovskaya have signed a strategic agreement with independent distributor Rives Pitman to develop vodka sales in Spain.

Both companies have formed a new joint venture company Kremlyovskaya Spagna, with each one owning 50% which will lead the sales drive in the Iberian peninsula, although both parties say that the agreement may extend to other areas.

Rives have been selling Kremlyovskaya for the last three years and sales are understood to be around 12,000 cases.

Peter Warren, vice president international sales for Global Spirits told just-drinks: “We are very pleased to sign this strategic agreement with one of the leading independent distributors in Spain. The premium imported vodka segment is growing in both Spain and Portugal and the new joint venture company will ensure we get the right sort of focus behind our brand.”