Global Brand's has launched its UK vodka shot range, Corky's, in a 1.5l format for optics.

The range, which has been given a new look by independent drinks manufacturer Global Brands in order to increase the product's appeal to a wider consumer base, will feature two flavours in the new format - Cherry and Apple Sours.

Traditionally aimed at a primarily female audience of 18-24 year olds, it is hoped that the new design will also draw attention from women and men in their late twenties and early thirties.

The 'Copyright Your Night' campaign to work alongside the launch will include trade and consumer advertising, sampling, and a new logo and label design.

The activity will run throughout the Christmas period, with a month-long campaign aired on all Galaxy radio stations.

Andrew Bond, creative manager at Global Brands, said: "This campaign gives us an opportunity to communicate the wide appeal of Corky's to an audience that hasn't typically been associated with it in the past, and to draw attention to the new artwork that the brand has been given.

"We anticipate that both the trade and consumer activity will help to bolster what has already been an incredibly successful brand for us."

Corky's is available in ten flavours including Blueberry, Cappuccino, and Strawberries & Cream.