NETHERLANDS: Global focus could hurt Heineken - analyst
By Andy Morton | 5 November 2012
Heineken's focus on its global brands could damage sales as the world market fragments, an analyst has warned.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Heineken's focus on its global brands could damage sales as the world market fragments, an analyst has warned.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
Product Launch - US: Heineken's Newcastle Bombshell Blonde Ale
The US arm of Heineken has launched a limited-edition extension of its Newcastle brand in the country.
Market research related to this article
Heineken N.V. - SWOT, Strategy and Corporate Finance Report
Heineken N.V. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corpo...
Heineken USA Inc.: Consumer Packaged Goods Company Profile and SWOT Report
Canadean's "Heineken USA Inc.: Consumer Packaged Goods Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, Key E...
Heineken: the battle for Asia Pacific Breweries
Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's growth strategy. This has been compromised following a...












