Global Brands has acquired UK-based drinks agency Inspirit Brands.

The private transaction will see Global Brands increase its presence in the premium spirit category in the UK. Inspirits markets brands including Ocho Tequila and No.3 London Dry Gin.

“The acquisition of Inspirit Brands is the next step in the expansion of our drinks brands portfolio,” said Global Brands' managing director, Derek Mackey. “We’ve set our sights high for the company and want to become the UK’s leading drinks brand development business.

“The premium spirits market is currently a challenging one, but as consumers are still willing to pay for quality, this deal puts Global Brands in a good position to capitalise as the market recovers.”

Global Brands owns the VK RTD brand and markets the Goldschläger and Sobieski spirits brands.

Further details of the deal were not disclosed.