UK: Global Brands launches low alcohol VK Kick

By just-drinks.com editorial team | 23 April 2009

Global Brands has launched a low calorie, low alcohol variant of its UK flagship RTD brand, VK Vodka Kick.

The 1.2% abv pineapple and grapefruit-flavoured drink has 49 calories and is, Global claims, the "lowest calorie RTD on the market".

"This is a real first in the RTD category, giving consumers the option to choose a lower calorie and lower ABV alternative," Steve Perez, chairman at Global Brands, said today (23 April).

"There is really very little choice for people not wanting to drink alcohol, or those who just want to drink a small amount.

"Consumers are now more conscious than ever when it comes to calories and units of alcohol, and so we wanted to give them an alternative to the standard RTDs that are currently on the market."

Global Brands said that it is currently testing other flavours with a view to launching a wider range later in the year.

Sectors: Spirits