UK: Global Brands extends its Vodka Kick range
Global Brands has added another product to its VK Vodka Kick range in the UK.
VK Apple 70cl joins the existing vodka-based RTD range of VK Orange, VK Blue, V Ice, VK Cherry VK Apple and VK Tropical.
Jenny Allaway, head of retail at Global Brands, said: "Apple-flavoured drinks have increased in popularity over recent months. Flavours are just like anything else in that they follow trends and fashions, we have seen a surge in demand for the VK Apple 275ml format and so felt the time was right to develop the 70cl bottle."
The addition brings the number of products in the range up to 12, with all six flavours available in 275ml and 70cl bottles.
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