The Glenrothes is to spend over £1,000,000 on an advertising push. The campaign will lead with the message, "like-minded people share The Glenrothes".
The global campaign comprises six consumer and two trade creative executions; advertisements will run in trade titles and upmarket lifestyle publications.

Initially, the campaign will run in key markets for The Glenrothes; Spain, Germany, UK, USA and Japan.
"A decade since The Glenrothes was launched it's an exciting time for the brand. The message of the campaign reinforces the distinctiveness and quality of The Glenrothes and is designed to appeal to our growing band of like-minded consumers everywhere," said Luke Tegner, brand director of The Glenrothes.