COMMENT: Glenmorangie’s success on foreign shores
By Datamonitor | 21 November 2003
Despite falling UK sales, Glenmorangie has had a good year, with success in Europe, the US and the Far East. Allying with bigger companies to increase the reach of its marketing, and capitalizing on Asian perceptions of Scotch as a prestigious and valuable drink have all helped to boost sales and profits.
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Despite falling UK sales, Glenmorangie has had a good year, with success in Europe, the US and the Far East. Allying with bigger companies to increase the reach of its marketing, and capitalizing on Asian perceptions of Scotch as a prestigious and valuable drink have all helped to boost sales and profits.
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