GLOBAL: Glenmorangie Co extends Tony Jacklin tie-up

By | 14 January 2013

The Glenmorangie Co will take Jacklin to the US

The Glenmorangie Co will take Jacklin to the US

Moët Hennessy's Scotch whisky subsidiary, The Glenmorangie Co, has extended the role of UK brand ambassador Tony Jacklin to the rest of the world.

The former US Open and Open golf champion will make appearances throughout the US, one of Glenmorangie's core markets, Glenmorangie said today (14 January). Jacklin signed up as UK brand ambassador in July.

Last year, Glenmorangie announced a three-year deal to be the official whisky of The Open. The brand will become the official spirit of this year's event, due to be held at Muirfield in Scotland.

Expert analysis

Global market review of malt whisky – forecasts to 2015

Total malt Scotch sales fell by 4.8% in 2009 to 6.1m nine-litre cases, as the global recession took hold. This drop reversed the prior five-year performance of 2% CAGR growth. Nevertheless, the long-term outlook is very positive. This latest report from just-drinks/IWSR provides a complete market analysis of the global malt whisky sector, offering an expert review off the markets, brands, categories and companies.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Glenmorangie

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