COMMENT: Glenfiddich/Bacardi spirits of Christmas

By Datamonitor | 29 October 2003

The Christmas season is starting early with two drinks brands launching campaigns aimed at boosting brand awareness among key consumer groups over the festive period. As well as being a time of increased drink consumption, Christmas is also an opportunity to get consumers to experiment with new brands.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The Christmas season is starting early with two drinks brands launching campaigns aimed at boosting brand awareness among key consumer groups over the festive period. As well as being a time of increased drink consumption, Christmas is also an opportunity to get consumers to experiment with new brands.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

BERMUDA: Bacardi elects new chairman
The board of directors of Bacardi Limited have completed the company's chairman succession plan by electing Facundo L. Bacardi chairman of the board effective immediately.

PUERTO RICO: Pollution warning for Bacardi
Spirits producer Bacardi has been ordered by the US Environmental Protection Agency (EPA) to comply with the Clean Water Act with regard to waste water discharges into the Atlantic Ocean from its distillery in Catano, Puerto Rico.

UK: Pernod chases Bacardi figures – report
Pernod Ricard is pushing the Office of Fair Trading (OFT) to release more info about one of its competitors, according to press reports.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page