William Grant & Sons has redesigned its Glenfiddich website to support its brand positioning and 'Every Year Counts' campaign.

Speaking today (5 June), the family-owned distiller said that the redevelopment for www.glenfiddich.com is part of a GBP23m (US$45.9m) spend to update the Scotch brand's communications.

Glenfiddich global brand manager Liz Hodson said: "As a vital element of our new 'Every Year Counts' campaign, the new site will underline Glenfiddich's malt credibility in a straightforward and approachable manner, giving consumers confidence to choose Glenfiddich in their drinking repertoire."

Glenfiddich's sales currently hover around the 900,000-case mark. Last year, it saw sales rise by 7% in volume terms, while revenues from the brand rose 9%.