US/UKRAINE: Glazer's teams up with Soyuz Victan
US distributor Glazer's has teamed up with Ukrainian distiller Soyuz Victan to handle one of its vodkas.
Glazer's will distribute SV The Silk Vodka across 12 states, including Texas, Ohio and Missouri, from next month, the company said yesterday (6 February).
Ron Lepow, Glazer's business development director, said the vodka is the first product to meet the Texas-based distributor's "new corporate evaluation process", a programme, he said that determines which new products the company distributes.
"We feel that Soyuz Victan USA and SV The Silk Vodka meet all of our criteria, which is why we have made the decision to add them as a strategic vendor partner for Glazer's," Lepow said.
Mark McKethan, president and general manager of Soyuz Victan USA, the distiller's local unit, added that Glazer's is one of the company's "anchor distributors" as it looks to expand across the US.
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