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GlaxoSmithKline's Ribena Plus

Category - Soft drinks, fruit juice

Location - UK, off-trade

Available - Now

Price - Not provided

Distribution - GlaxoSmithKline

Ribena Plus is available in two variants: Ribena Plus Vitamin A & C - Apple & Peach, and Ribena Plus Calcium - Apple & Raspberry.

The range will be supported by a GBP6m (US$9.4m) marketing campaign, including TV, outdoor and press advertising, digital and PR.