Product Launch - UK: GlaxoSmithKline's Lucozade Alert Plus
Lucozade Alert Plus from GlaxoSmithKline
Category - Soft drink, energy shot
Available - From October
Location - UK
Price - GBP1.49 (US$2.38) per 60ml shot
Lucozade Alert Plus contains energy-releasing B-vitamins and caffeine. It contains no added sugar and has two calories.
The launch will be supported by a GBP6m marketing campaign which launches next month and includes TV, digital, outdoor, experiential sampling/engagement and PR.
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