Lucozade Alert Plus from GlaxoSmithKline

Category - Soft drink, energy shot

Available - From October

Location - UK

Price - GBP1.49 (US$2.38) per 60ml shot

Lucozade Alert Plus contains energy-releasing B-vitamins and caffeine. It contains no added sugar and has two calories.

The launch will be supported by a GBP6m marketing campaign which launches next month and includes TV, digital, outdoor, experiential sampling/engagement and PR.