The Lucozade Sport Free60 promotion offers free sports sessions from football to wakeboarding

The Lucozade Sport Free60 promotion offers free sports sessions from football to wakeboarding

GlaxoSmithKline (GSK) has launched a campaign in the UK for its Lucozade Sport brand.

The Sport Free60 promotion offers consumers an opportunity to win free sports sessions across the UK, from football to wakeboarding. The campaign will be backed by a GBP4m (US$6.5m) marketing investment, GSK said on Friday (15 April).

The promotion will run across all Lucozade Sport flavours in 50cl, 75cl and multi-packs from 1 May through to 30 July. Consumers are required to purchase a bottle of Lucozade Sport and redeem an e-voucher online in order to claim the sessions.

The marketing campaign will include an advert for TV and cinema and outdoor advertising.