Ribenas new TV ad is part of a GBP6m marketing campaign

Ribena's new TV ad is part of a GBP6m marketing campaign

GlaxoSmithKline is set to launch a new television advert in the UK for its Ribena brand.

The 30-second spot, which can be seen below, is part of a GBP6m (US$9.7m) marketing campaign and focuses on Ribena Plus with Added Vitamins A&C and its blackcurrant, blackcurrant & apple and peach flavours. Ribena's marketing push also includes outdoor, press, digital and in-store, which will launch in line with the TV spot and run through Q2 and Q3.

In February, GlaxoSmithKline (GSK) announced plans to invest GBP18m in its Gloucestershire Lucozade and Ribena production facility in the UK.

The ad was made by M&C Saatchi.