UK: G&J Greenall gin sales rise
G&J Greenall has reported a 6% increase in full-year sales turnover.
Bloom and Berkeley Square, the UK company's recently launched super-premium gins, drove the rise for the year to the end of January.
Branded gin sales increased 17% against the previous year after the successful roll-out of Bloom in Sweden, Germany, Denmark, Spain and Greece. A US launch for award-winning Bloom will now follow.
Ultra-premium gin Berkeley Square is also being launched into Europe after a UK launch last year.
Greenall introduced Berkeley Square and Bloom in late 2008 to diversify its business, which was heavily dependent on the UK own-label market.
Greenall CEO Christian Rose said: "While facing a tough economic time, we have significantly altered our commercial and brand strategy in 2009 to drive profitable growth while building a platform for global expansion."
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