Gizza Squeeze is the new 330ml sports cap still children's carbonate aimed at 4 to 12 year olds.

Following extensive market research in UK schools, and featuring the worldwide friendly "Gizzmo" character on its label, Gizza Squeeze is available with colour coded sports caps in Blackcurrant, Bubblegum, Lime and Strawberry flavours, and has a recommended retail price of 29p.

With the children's sector growing at 8%, compared to the whole market at 5% (AC Nielsen), Gizza Squeeze complements the existing Gizzmo 330ml range, and is the perfect size for lunchboxes, has "no added sugar" for parental endorsement, is competitively priced and is a welcome addition to any listed product ranges.

For more details and information on export, call the Villa Soft Drinks Sales Team on 0191 417 8999, fax 0191 418 8809, or e-mail: sales@villadrinks.co.uk