UK: Comment - Diageo: getting BK ready for a spinoff

By Datamonitor | 9 October 2001

CATALYST: Burger King has signed marketing deals with DreamWorks and Nickelodeon. Following the wake-up call delivered in Diageo's earnings report last month, Burger King is trying hard to prove its worth. The new initiatives mark the latest in a string of bold moves to revive the flagging chain and create a winning proposition for Diageo to spin off. The marketing pacts should both aid and last Burger King's transition to being a standalone company.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

CATALYST: Burger King has signed marketing deals with DreamWorks and Nickelodeon. Following the wake-up call delivered in Diageo's earnings report last month, Burger King is trying hard to prove its worth. The new initiatives mark the latest in a string of bold moves to revive the flagging chain and create a winning proposition for Diageo to spin off. The marketing pacts should both aid and last Burger King's transition to being a standalone company.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: Diageo completes another share buyback
Diageo has completed another share buyback transaction.

US: Diageo unveils Tanqueray marketing plan
Diageo is to launch a national advertising campaign for its gin band Tanqueray in the US.

COLOMBIA: Diageo launches new look for flagship
Diageo is looking to change the image of one of its flagship brands in Colombia.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page