GERMANY: German Wine Institute signs Lufthansa deal
The German Wine Institute has signed a deal with Lufthansa airlines to supply German wines on international flights.
The deal, which the Institute described as "long-term", is intended to "foster a greater appreciation of quality wines made in Germany", the Institute said today (9 April).
The cooperation will comprise of a number of promotions, including on-board tastings in First Class on selected intercontinental flights.
Speaking at the ProWein international wine trade fair in Düsseldorf, the head of Lufthansa's inflight service sector, Ingo Bülow, said: "We're pleased to have a strong partner like the German Wine Institute on board to support us as an ambassador for German wine on international flights."
In addition, the German Wine Institute solicited tenders nationwide for a Weissburgunder (Pinot Blanc) this year. The winner, a Weissburgunder from the Staatsweingut Meersburg in Baden, was selected by an independent jury.
From autumn, it will be part of the premium wine selection available on Lufthansa's long-distance flights.
The Lufthansa deal will also involve themed promotions featuring German wine in Lufthansa lounges in German airports.
- Are we kidding ourselves over craft spirits?
- What's behind Brown-Forman's Irish whiskey plans?
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- How good a sustainability fit are ABI and SAB?
- The new Johnnie Walker ad and today's consumers
- Diageo, Treasury Wine Estates quiet on wine sale
- Chandon to become "third pillar brand" for MH
- Brown-Forman silent on Southern Comfort report
- Stoli appoints international marketing director
- Scotch whisky sees sales turn corner - SWA head
- The IWSR Duty Free/Travel Retail Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research