The German Wine Institute has signed a deal with Lufthansa airlines to supply German wines on international flights.

The deal, which the Institute described as "long-term", is intended to "foster a greater appreciation of quality wines made in Germany", the Institute said today (9 April).

The cooperation will comprise of a number of promotions, including on-board tastings in First Class on selected intercontinental flights.

Speaking at the ProWein international wine trade fair in Düsseldorf, the head of Lufthansa's inflight service sector, Ingo Bülow, said: "We're pleased to have a strong partner like the German Wine Institute on board to support us as an ambassador for German wine on international flights."

In addition, the German Wine Institute solicited tenders nationwide for a Weissburgunder (Pinot Blanc) this year. The winner, a Weissburgunder from the Staatsweingut Meersburg in Baden, was selected by an independent jury.

From autumn, it will be part of the premium wine selection available on Lufthansa's long-distance flights.

The Lufthansa deal will also involve themed promotions featuring German wine in Lufthansa lounges in German airports.