Product Launch - US: George Clooney & Rande Gerber's Casamigos Tequila

By | 15 January 2013

Click through to view an image of Casamigos Reposado

Click through to view an image of Casamigos Reposado

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George Clooney & Rande Gerber's Casamigos Tequila  

Category – Spirits, Tequila, 40% abv

Available – From this month  

Location – US, on- and off-trade 

Price - Casamigos Blanco retails for around US$42.99 per 750ml bottle and Casamigos Reposado for about $49.99 a bottle. 

Distribution - Serrallés USA

Actor George Clooney and bar and restaurant owner Rande Gerber have partnered with Discovery Land Company CEO & founder, Mike Meldman, to launch Casamigos Tequila. 

The product is described as a “small batch, ultra-premium Tequila made from the finest, hand-selected, 100% Blue Weber agaves”. It comes in two versions – Casamigos Blanco and Casamigos Reposado. 

Casamigos, named after Clooney’s and Gerber’s houses in Mexico, roughly translates as“house of friends”. 

“Our idea was to make the best-tasting, smoothest Tequila whose taste we didn’t have to cover up with salt or lime,” said Clooney.  

Expert analysis

Tequila & Mezcal in Emerging Markets to 2015: Market Guide

Synopsis Canadean’s, "Tequila & Mezcal in Emerging Markets to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Tequila & Mezcal market in Emerging Markets. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Tequila & Mezcal market in Emerging Markets. The report provides a top-level overview and detailed insight into the operating environment for the Tequila & Mezcal market in Emerging Markets. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Tequila & Mezcal market in Emerging Markets. • Analysis of the Tequila & Mezcal market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Tequila & Mezcal for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Tequila & Mezcal market in Emerging Markets with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Product launches

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