Lion Nathan and Bibendum have appointed a general manager for their newly-created joint venture in the UK.

Based in the UK offices of Bibendum, Andy Brown will manage sales and marketing activity across all trade sectors with brand marketing co-ordinator Peter Rawling working closely alongside him.

At the Sydney head office of Lion Nathan, managing director Peter Cowan said: "We are very pleased to have these high calibre executives on board. Andy brings with him considerable experience in the trade; across retail, buying and sales.

"These insights will be most beneficial as we build our new fine wine portfolio and channel implementation plan in the UK," he added.

Dan Jago, managing director of Bibendum, said: "I've known Andy since he was a buyer at Thresher, and believe he will excel in this role, especially given his background in understanding consumer requirements."