FINLAND: Gatorade to hit Finland - report
Gatorade is coming to Finland, according to reports. The Finnish News Digest said today that the drink, which holds a 48% share of the sports drinks market worldwide, will be launched in the country in the near future.
Finnish beverage group Hartwall will run Gatorade's sales and marketing in Finland, the agency said. The drink will be available in lemon-flavoured Gatorade Lemon and raspberry-flavoured Gatorade Cool Blue. Both will be packaged in 0.5-litre bottles.
Sectors: Soft drinks
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