US: Gatorade signs licensing deal with Tiger Woods
By just-drinks.com editorial team | 17 October 2007
Gatorade has entered into a licensing deal with golf superstar Tiger Woods to develop "Tiger-inspired" sports performance beverages for athletes at all levels.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Gatorade has entered into a licensing deal with golf superstar Tiger Woods to develop "Tiger-inspired" sports performance beverages for athletes at all levels.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
The just-drinks interview – PepsiCo International
PepsiCo is aiming to become the largest beverage company in Russia and its recent acquisition of a majority stake in the juice company, JSC Lebedyansky, represents an important step towards achieving this aim. In this month's two-part just-drinks interview, Olly Wehring spoke with Mike White, chairman and CEO of PepsiCo International, about the company's plans for Russia.
UK: ASA rejects complaints over Innocent
Innocent Smoothies' advertising has been defended by The Advertising Standards Agency (ASA) after soft drinks companies claimed its adverts were misleading.
US: The Pepsi Bottling Group makes board appointment
The Pepsi Bottling Group has announced the appointment of John Compton, CEO of PepsiCo Americas Foods, to the its board of directors.












