E & J Gallo has appointed Spendrups Vin AB as its Swedish importer and distributor.

The family-owned company said today (10 July) that Spendrups Vin will manage the company's entire portfolio including the brands Gallo Family Vineyards, Redwood Creek and Bridlewood.

Spendrups Vin will take over the distribution of the portfolio from V&S Sweden, according to reports.

Gallo's central & eastern Europe sales director Charles Schuller said: "With our diverse portfolio of brands and Spendrups Vin's  strong presence in multiple channels, we are confident of growing our market share in the Swedish market".

Spendrups Vin managing director Asa Hallden added: "We have found Gallo being a strong, international wine producer with great potential in the Swedish market. With our strong distribution setup, we will definitely see to that the Gallo brand will be seen in the market for years to come." 

In the UK, Gallo recently teamed up with Walkers Sensations in a promotion in its 'Divine with Wine' campaign. The initiative has been Gallo's biggest promo push so far in the UK, with a total investment of GBP2.5m (US$5m), giving away nearly GBP3m worth of Gallo wine prizes.

Earlier this year, the company reported that its total portfolio in the UK grew by 24% in 2006, hitting sales of over 5.5m nine-litre cases.