US: Fuze rolls out PET bottles

By | 9 March 2007

US soft drinks group Fuze Beverage has updated the look of its bottles for its domestic market.

The company, which is set to be bought by The Coca-Cola Co. in the coming weeks, said yesterday (8 March) that it has released a PET version of its glass bottle in the country.

The 500ml Powerflex bottle, designed by Amcor, features a panel-less design, which eliminates heat panels and has a large, smooth label panel.

"Many of our bottling partners and distributors are being proactive in the removal of CSDs from school vending equipment. They are looking for Fuze to provide a healthy and profitable alternative. This bottle allows us to fulfill their needs," said Bill Meissner, chief marketing officer of Fuze.

Fuze offers eight flavours in the portable PET, including green tea, its Slenderize drinks and its Vitalize portfolio.

Late last month, Coca-Cola Co. received clearance from the Federal Trade Commission to acquire Fuze for an undisclosed amount. Fuze will continue to operate as a stand-alone entity of Coca-Cola Co.

Sectors: Soft drinks, Water

Companies: Fuze, Coca-Cola Co, CSDs

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