Future Brands, the US sales and distribution operation for Beam Global Spirits & Wine and the Absolut Spirits Company, has unveiled several changes to its management structure and leadership team.

The company said today (15 July) that the new appointments will enable it to focus on luxury products and the on-trade business.

Amongst the changes, which took effect on 7 July, are the elevation of Tim Condron, previously vice president for sales in control states, to the newly-created position of vice president of on-premise national accounts. Condron will also develop a luxury sales team to drive success of the upper marques in Future Brands' portfolio.

Mike Glennon, previously vice president of customer management, will now lead a team focusing on the off-premise channel on behalf of Future Brands' national accounts team.

Matt Metz, vice president, distributor strategy and planning, will now lead the central region as vice president.

Transitioning from Beam Global's regional marketing group, Steve Bjeldanes is joining the Future Brands team as vice president, control states. Also joining Future Brands from Beam Global, Kevin Cooke will now assume the role of vice president, distributor strategy and planning.

"This new structure will broaden Future Brands' capability, putting greater emphasis on our luxury and on-premise businesses," said Bill Newlands, president of Beam's US business. "These appointments and newly created positions will provide even greater growth opportunities for our owners and customers in both wholesale and retail channels.

"These Future Brands leadership appointments complement the Beam Global go-to-market marketing structure designed to strengthen the collaboration between the commercial and marketing teams," continued Newlands. "With this structure, the US marketing function is embedded in the regions to strengthen our focus on brand activation and help drive conversations about our brands."