Functional sports drinks market set for further growth

By just-drinks.com editorial team | 22 June 2007

Growing consumer interest in maintaining a healthy diet and participating in sporting activities will contribute to growth in the functional sports drinks (FSD) category over the next five years, according to a new report from just-drinks. The report forecasts significant new product developments and more targeting of specific consumer groups by both major drinks corporations and niche brands. Ben Cooper reports.

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Growing consumer interest in maintaining a healthy diet and participating in sporting activities will contribute to growth in the functional sports drinks (FSD) category over the next five years, according to a new report from just-drinks. The report forecasts significant new product developments and more targeting of specific consumer groups by both major drinks corporations and niche brands. Ben Cooper reports.

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