AUS/UK: Fuller's ups Australia presence
London Pride is going on draught in Australia for the first time
UK brewer Fuller's is eyeing a boost in sales in Australia after signing an exclusive distribution deal with Empire Liquor.
Fuller's confirmed to just-drinks today (31 July) that the distributor's south and western Australia units have now taken delivery of its beers, after the orginal deal was signed in April. The London-based brewer's products have been on sale in Australia through a small importer since 2008, but this is the first exclusive tie-up with a major distributor.
Fuller's flagship London Pride ale will be available on draught for the first time in the country as a result of the deal, a brewery spokesperson said. The brand is among seven SKUs that Empire is introducing, Australian on-trade website The Shout reported.
In a statement, Fuller's export manager, George MacNicol said: “We are very pleased to be working with Empire Liquor and look forward to a long a successful partnership in order to make our unique range of fine ales available to the Australian consumer.”
Last month, the brewer reported flat full-year operating profits.
To read an exclusive just-drinks comment on traditional UK brewers launching US-style craft beers, click here
Sectors: Beer & cider
- Focus - Edrington's FY Performance by Brand
- Where Beer is Brewed Can Leave a Bad Taste
- Analysis - Storm clouds lift over Diageo Towers
- Pernod relies on Indian whiskey to crack Africa
- Analysis - Cider's Campaign Gains
- Former Bacardi exec takes De Kuyper CEO role
- Diageo lining up Gleneagles sale - report
- Edrington posts FY profits drop
- Diageo CFO Mahlan to head up N America
- TWE, Pernod hail China-Aus FTA
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- The IWSR Company Profile 2014 – Remy Cointreau
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Edrington Group in Spirits (World)
- Global Tequila insights - market forecasts, product innovation and consumer trends research