John Dunsmore, former head of Scottish & Newcastle and now CEO at Ireland's C&C Group, has joined the board of UK brewer Fuller, Smith and Turner.

Dunsmore has joined Fuller's as a non-executive director, effective from today (20 January), the brewer has announced.

The position will run alongside Dunsmore's role at C&C Group, which he was in November charged with reinvigorating the Magners cider brand and boosting the Irish firm's ailing share price.

Fuller's chairman Michael Turner said: "There is little doubt that 2009 will be one of the toughest years any of us has faced and having someone of John's calibre on the team can only serve to strengthen our position."

C&C Group today declined to comment on Dunsmore's role at Fuller's, but noted that it is "normal" for directors to have non-executive positions at other companies.

One analyst told just-drinks that the move may boost C&C by keeping Dunsmore "in touch" with the UK on-trade. Fuller's also de-listed Magners cider last year, a decision which could be reversed.

Dunsmore's appointment at C&C group fostered rumours that the firm may be put up for sale.

The ex-S&N chief became a household name in the business world for his handling of the UK brewer's takeover by Carlsberg and Heineken last year.