US: FTC warns Constellation Brands over Wide Eye claims
Constellation Brands has received a wrist slap in the US over the marketing of its since-discontinued Wide Eye schnapps brand.
The company said yesterday (10 June) that is has entered a consent order with the Federal Trade Commission, which had accused Constellation of running adverts for the caffeinated beverage which were "deceptive, unsubstantiated, and in violation of federal law".
Constellation had claimed that Wide Eye helped consumers stay alert. "The truth is that alcohol and caffeine could be a dangerous mix, and a claim like that can have very serious consequences," said Eileen Harrington, acting director of the FTC's bureau of consumer protection.
Constellation noted that it had obtained all required US Alcohol & Tobacco Tax & Trade Bureau (TTB) approvals for Wide Eye, including the Wide Eye brand name, advertising tagline and formulas, prior to its launch.
"Due to limited commercial success, however, Constellation had ceased production of Wide Eye several months ago," the company added.
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