US: FTC raps Tropicana over Healthy Heart claims
Tropicana Products Inc. has reached an agreement with the Federal Trade Commission (FTC) over its 'Healthy Heart' orange juice claims. The unit of PepsiCo will stop claiming that the brand will reduce the risk of heart disease and stroke.
The FTC had accused Tropicana of misleading consumers with claims that two to three glasses of Healthy Heart would produce dramatic effects on blood pressure, cholesterol and homocysteine levels.
Tropicana is subsequently prohibited from making similar health-related claims, the FTC said, unless they can be substantiated by reliable scientific evidence.
"(The settlement) is not an admission that the law has been violated," said Tropicana Beverages North America president Greg Shearson. The company would continue "promoting the benefits of Tropicana as part of a healthy diet," Shearson added.
The FTC alleged that claims that Healthy Heart would lower systolic blood pressure were "not substantiated" and that claims of clinical support for this and other claims were "false."
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