Pom Wonderful has made “false and unsubstantiated” health claims about its products

Pom Wonderful has made “false and unsubstantiated” health claims about its products

The US Federal Trade Commission has issued a complaint against juice maker Pom Wonderful for "false and unsubstantiated" health claims about its products.

The complaint, issued yesterday (27 September), charges that Pom Wonderful falsely claims its products will prevent or treat heart disease, prostate cancer, and erectile dysfunction.

The adverts in question appeared in national publications such as Parade, Fitness, The New York Times, and on its websites, touting Pom Juice and Pomx supplements with statements such as: "Super Health Powers", and "New research offers further proof of the heart-healthy benefits of Pom Wonderful Juice".

The firm is being charged alongside sister corporation Roll International Corp, and principals Stewart Resnick, Lynda Resnick, and Matthew Tuppe for violating federal law, the FTC said.

Earlier this month, Pom Wonderful filed a lawsuit in the US against rival drinks firm Welch's, arguing that Welch's labelling was a violation of the Lanham Act, which allows businesses to seek relief from competitors who are engaging in false advertising.