UK: Fruit Break investment £1.5m
The re-launch encompasses four flavours, Summer Fruits, Pink Grapefruit, Peach and Citrus Fruits and the low calorie spring water drink will also have an increased juice content of 10%.
Retailing in 375ml plastic screw-top bottles Britvic is supporting the brand with over £750,000 of outdoor advertising which will start in June, as well as sampling from mobile units at the Wimbledon Tennis Championships.
"Still fruit drinks are growing in popularity among adults and this investment will ensure that Fruit Break holds a unique position in the impulse market with a strong and positive image," said director of brand marketing, Cathryn Sleight.
"It is low calorie and contains no added suger, ideal for health conscious adults," she added.
- The post-Brexit winners and losers - Analysis
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Why has Heineken made a Formula 1 U-turn?
- Interview - Seedlip founder, Ben Branson
- Carlsberg to close UK distribution arm
- Pernod Ricard exec shuffle - Denis O'Flynn leaves
- Major spirits M&A remains out of sight - analyst
- C&C Group will be a Brexit victim - analyst
- Pernod Ricard to shut down Morris Winery
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview