UK: Fruit Break investment £1.5m
The re-launch encompasses four flavours, Summer Fruits, Pink Grapefruit, Peach and Citrus Fruits and the low calorie spring water drink will also have an increased juice content of 10%.
Retailing in 375ml plastic screw-top bottles Britvic is supporting the brand with over £750,000 of outdoor advertising which will start in June, as well as sampling from mobile units at the Wimbledon Tennis Championships.
"Still fruit drinks are growing in popularity among adults and this investment will ensure that Fruit Break holds a unique position in the impulse market with a strong and positive image," said director of brand marketing, Cathryn Sleight.
"It is low calorie and contains no added suger, ideal for health conscious adults," she added.
- How Treasury is rewriting the rule book - Comment
- Craft spirits shake-out will be just the beginning
- Drinkable yogurt - The next drinks opportunity
- Has Diet Coke passed its sell-by date? - Comment
- Coca-Cola India suspends bottling operations
- Diageo brands need "fixing and nurturing" - TWE
- SAB shareholders granted AB InBev vote split
- This week in wine & spirits on just-drinks
- Spirits volumes slide in Global Travel Retail
- Pernod Ricard wins Ron Matusalem 'Cuba' legal row
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages