Britvic is investing £1.5m (US$2.1m) re-launching Fruit Break the fruit drink which targets adults as a vital pillar of the company's adult Right Choice strategy.

The re-launch encompasses four flavours, Summer Fruits, Pink Grapefruit, Peach and Citrus Fruits and the low calorie spring water drink will also have an increased juice content of 10%.

Retailing in 375ml plastic screw-top bottles Britvic is supporting the brand with over £750,000 of outdoor advertising which will start in June, as well as sampling from mobile units at the Wimbledon Tennis Championships.

"Still fruit drinks are growing in popularity among adults and this investment will ensure that Fruit Break holds a unique position in the impulse market with a strong and positive image," said director of brand marketing, Cathryn Sleight.

"It is low calorie and contains no added suger, ideal for health conscious adults," she added.