Frucor will distribute Rockstar in Australia and New Zealand

Frucor will distribute Rockstar in Australia and New Zealand

Frucor Beverages has signed a long-term distribution deal for drinks brand Rockstar in Australasia.

The company,which owns Australasian energy drink V, will manufacture, sell and distribute the energy drink in Australia and New Zealand, it announced this week.

“With V as the leader in the high-growth energy category, Frucor is determined to expand the category and solidify our position,” said Frucor Australia's CEO, Jonathan Moss,

Rockstar is currently sold in around 21 international markets.

Rockstar's managing director for Australasia, Brendan Radford, said the partnership with Frucor was a positive step for the Rockstar brand. “With a solid partner now poised to assume the sales, distribution and manufacturing, Rockstar is now able to focus on building the brand,” he said.

Frucor is a subsidiary of Japanese drinks group Suntory Holdings.

Rockstar recently signed a deal with PepsiCo for the distribution of its energy drinks in Germany from 1 July.