NEW ZEALAND: Frucor hits back at Red Bull performance claims

By Sarah Diston | 1 June 2001

Frucor Beverages, producer of the energy drink V has hit back at claims made by managing director of Red Bull, Harry Drnec that V isn't performing "all that well" in New Zealand and Australia. "In New Zealand V is the clear market leader with 70% market share both in grocery and in petrol stations. Sales per capita of V in New Zealand equates to over eight cans per head, almost three times that Red Bull's quoted three cans per head in the UK," said Frucor's managing director, Mark Cowshill, in response to an article featured by just-drinks.com last week.

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Frucor Beverages, producer of the energy drink V has hit back at claims made by managing director of Red Bull, Harry Drnec that V isn't performing "all that well" in New Zealand and Australia. "In New Zealand V is the clear market leader with 70% market share both in grocery and in petrol stations. Sales per capita of V in New Zealand equates to over eight cans per head, almost three times that Red Bull's quoted three cans per head in the UK," said Frucor's managing director, Mark Cowshill, in response to an article featured by just-drinks.com last week.

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