A campaign to increase awareness of France's wines in the UK will see a double-pronged consumer offensive this autumn.

'French Wines' - funded by the French Ministry of Agriculture and managed by Sopexa UK - is launching a French Wines Week in October, followed by a large presence at the Wine Show in London later in the month.

The French Wines Week (9 to 15 October) will emphasise that there is a French wine available to suit everyone, regardless of budget or occasion, Sopexa said yesterday (4 September). Media activity around the week will include coverage and competitions in the press, on radio and through the Internet.

French Wines also claims that it will be the largest exhibitor at the Wine Show, held again at the Business Design Centre in north London, between 26 and 29 October.

"The key objective is to communicate with the consumer in a relevant and modern way, in order to demonstrate the accessibility and range of wines available from France, as well as the overall quality," said Charles Collard, managing director of Sopexa.

"By giving a few key pointers about which grape varieties match which regions of France, we hope to open up a whole new world to many consumers, and with such a great selection of wines on show at the Wine Show it's an ideal opportunity to put French wines to the test."