French mineral water company Danone International Brands is to fly its Evian brand "From the Alps" to the Kumbh Mela especially for its VIP guests. Six hundred guests from the US, UK and France will attend the Kumbh Mela - the largest Hindu festival in India - making it an ideal opportunity to publicise the brand among Indian glitterati. Some of the VIPs expected are Madonna, Sharon Stone, Pierce Brosnan, Demi Moore and Richard Gere.