COMMENT: French labelling disconcerts consumers
By Datamonitor | 2 March 2004
France's food and drink accreditation awards were originally intended as a guarantee of quality, but in recent years both small and large companies have been multiplying certification schemes as a marketing tool. There are now calls for a rationalisation of such schemes to avoid misleading consumers.
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France's food and drink accreditation awards were originally intended as a guarantee of quality, but in recent years both small and large companies have been multiplying certification schemes as a marketing tool. There are now calls for a rationalisation of such schemes to avoid misleading consumers.
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