UK: Freixenet launches LoveFilm promotion

By just-drinks.com editorial team | 12 November 2009

Cava and still wine producer Freixenet has joined forces with coupon services provider Valassis to launch a marketing campaign with LoveFilm.com in the UK.

In a bid to encourage consumers to drink its Cordon Negro Brut, Cordon Negro Medium Dry and Cordon Rosado wines at home, a neck ring promotion will be introduced into all major supermarkets, Freixenet said this week.

Shoppers can claim rewards including free movies from LoveFilm - a UK online DVD rental service and entertainment website.

Natalia Celemin, brand manager at Freixenet, said: "People are staying in more in the evenings to save money, which means they can afford to treat themselves to something special to drink at home.

"We decided to run a coupon promotion to encourage people to choose Freixenet and to reward customers' brand loyalty whilst also protecting the value of the brand."

Consumers can also win one month's free subscription to LoveFilm, a bottle of Freixenet and a coupon for a free bottle of Freixenet Cordon Negro Brut.

Sectors: Wine