UK: Free fridge jug with 2-litre Ribena bottle

By Sarah Diston | 11 July 2001

With every purchase of promotional 2-litre bottles of Ribena, GlaxoSmithkline (GSK) is to give away a free Ribena fridge jug. Introduced to help drive category value and coinciding with the UK school summer holidays the "Stay Cool This Summer" promotion will target parents and also encourage brand loyalty with £0.50 money-off-next-purchase coupons.

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With every purchase of promotional 2-litre bottles of Ribena, GlaxoSmithkline (GSK) is to give away a free Ribena fridge jug. Introduced to help drive category value and coinciding with the UK school summer holidays the "Stay Cool This Summer" promotion will target parents and also encourage brand loyalty with £0.50 money-off-next-purchase coupons.

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