UK: France risks “lost generation” of drinkers
French wine producers must seek a better understanding of consumer relationships if they are to arrest the decline in market share they are experiencing in the UK, according to a report released this month by just-drinks.
Though French wine still exerts a strong grip over UK consumers, these consumers tend to be older. The report, called "Who drinks French Wine in the UK 2003-2004", commissioned by just-drinks and written by Richard Halstead of Wine Intelligence, argues that French wine is making less headway with the under 45s.
Here the influence of the New World is much stronger and France is in danger of creating a "lost generation" of drinkers, who remain loyal to the New World as they get older.
The report warns that there can be no complacency in assuming young drinkers will turn to France and away from the New World as they get older.
Halstead said: "There is no evidence from this survey to support the notion that they [younger drinkers] will suddenly change their views of French win, unless actions are taken by French producers to address this issue."
However, the report does go on to highlight a number of opportunities. Its figures show that a large number of those consumers who are loyal to Australian wine, also consumer French wine.
And Halstead says: "Any improvement in perceptions of French wine, and lowering of perceptions of Australian wine, could have a marked effect on the relative market shares of the two countries. However, the reverse might also be true, given that 81% of French loyalists have consumed Australian wine within the past six months."
Just-drinks members can download a free copy of this report in full by going to: /membersclub/briefings.asp
Non members can sign up to just-drinks for only £99 and obtain their free copy along with other such briefings every month by going to: /offer/index-oct.asp
The UK market is developing in terms of sales and sophistication. Drawing on up-to-the-minute consumer research, Alex McPhee, Neville Calvert and David Matthews of management consultants, KPMG, examin...
Recently published research indicates that while consumers have taken to the clear and modern marketing techniques employed by New World producers, they still cherish the romance and mystique of wine,...
Seven French wine co-operatives have joined forces to create a brand to compete with its New World rivals....
US wine and spirits distributor New World Brands has appointed David Rudden as CEO....
UBS has begun its coverage of the Chilean wine producer Concha y Toro (VCO)....
Vincor International has reported a 46% increase in first quarter sales, compared to the same period last year, to C$165.8m, following its acquisition of Western Wines in July last year....
The Norwegian drinks distributor Arcus is to launch its own Argentine wine brand....
The French wine industry's troubles are unlikely to be helped by this year's harvest as preliminary figures predict a bumper crop, placing more pressure on winemakers who are still struggling to sell ...
- Six key trends for alcoholic drinks in 2016
- Aus wine industry pays price for past failures
- What's in store for Super Bowl 50 - Focus
- Ten things to know about spirits in the US
- Will value-sharing in Travel Retail become reality
- William Grant & Sons restructures US team
- Diageo's Orphan Barrel The Gifted Horse - NPD
- SABMiller hits back in UK corporation tax row
- American rye whiskey sales leap 600% in five years
- Diageo's Oban Little Bay single malt Scotch - NPD
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research