AUSTRALIA: Foster's US wine review moves on
Foster's has not ruled out a distribution alliance with global beverage companies as part of its review of its US wine business. The review of Beringer Blass, which has already dealt with supply-chain problems, will now move to wine distribution in the US.
Foster's already has a distribution relationship with Diageo, which includes distributing Guinness in Australia.
O'Hoy told the newspaper that there were no plans to link up with a bigger beverage group for US distribution at this stage, but similar models would be assessed to see if they had competitive advantage. Foster's already uses Scottish & Newcastle in the UK.
O'Hoy disagreed, however, that distribution and size were the sole issues. "You need more than distribution clout: you've got to have brand equity, product quality and the right cost," he told the paper.
While Diageo was number one in the world for spirits, he said, Beringer still had a superior wine brand offering.
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