Foster's Group has moved to revive sales of flagship wine Rosemount with a global relaunch of the brand.

The world's second-largest wine producer today (29 August) unveiled a new look for the brand, complete with a 'diamond' bottle, based on Rosemount's diamond-shaped label.

Foster's aims to sell a range of six Rosemount wines, each, it said, with its own "philosophy and consumer proposition".

Rosemount global brand director Simon Marton said: "Our clear aim was to revitalise the brand as a stylish wine alternative - not just in Australia, but globally. We wanted Rosemount to stay ahead of the pack - while being careful not to alienate wine lovers with more traditional sensibilities. We have also taken a long look at the quality and style of the wines and made improvements wherever possible."

Consumers in Australia and the UK will be able to buy the new-look Rosemount from November with a roll-out further afield slated for early next year.

Marton added: "The new Rosemount stands out among our five global wine brands as the only one with modern, sophisticated positioning, complementing the more traditional brands in our portfolio."

Foster's also today launched a country-specific range of wines under its Lindemans label as it looks to turn the product into a global wine brand.

The move, labelled by the company as "major step forward in the evolution of Lindemans" will initially see wines from South Africa distributed in North America in October. Foster's then plans to launch wines from South Africa and Chile throughout Europe.

Lindemans global brand director Oliver Horn said: "We identified a great opportunity to open up new growth areas for the Lindemans brand. Consumers are interested in experimenting with wines from new places but they want a reliable choice from a known and trusted producer."