AUS: Foster's unveils revamped Rosemount
Foster's Group has moved to revive sales of flagship wine Rosemount with a global relaunch of the brand.
The world's second-largest wine producer today (29 August) unveiled a new look for the brand, complete with a 'diamond' bottle, based on Rosemount's diamond-shaped label.
Foster's aims to sell a range of six Rosemount wines, each, it said, with its own "philosophy and consumer proposition".
Rosemount global brand director Simon Marton said: "Our clear aim was to revitalise the brand as a stylish wine alternative - not just in Australia, but globally. We wanted Rosemount to stay ahead of the pack - while being careful not to alienate wine lovers with more traditional sensibilities. We have also taken a long look at the quality and style of the wines and made improvements wherever possible."
Consumers in Australia and the UK will be able to buy the new-look Rosemount from November with a roll-out further afield slated for early next year.
Marton added: "The new Rosemount stands out among our five global wine brands as the only one with modern, sophisticated positioning, complementing the more traditional brands in our portfolio."
Foster's also today launched a country-specific range of wines under its Lindemans label as it looks to turn the product into a global wine brand.
The move, labelled by the company as "major step forward in the evolution of Lindemans" will initially see wines from South Africa distributed in North America in October. Foster's then plans to launch wines from South Africa and Chile throughout Europe.
Lindemans global brand director Oliver Horn said: "We identified a great opportunity to open up new growth areas for the Lindemans brand. Consumers are interested in experimenting with wines from new places but they want a reliable choice from a known and trusted producer."
Foster's Group has posted a slight rise in both sales and income for the first half of its financial year....
The owner of Santa Rita has created a new role of corporate commercial director at the Chilean wine group as it looks to boost its presence in ten key export markets....
Coca-Cola Amatil has confirmed a change of company secretary. The Australia-based bottler, in which The Coca-Cola Co. owns a 32% stake, said today (14 February) that George Foster will assume the posi...
Constellation Brands has lined up a replacement for the outgoing president at Hardy Wine Company. John Grant will assume the position at the Australian wine unit, replacing David Woods, who is set to ...
Japanese drinks group Suntory is reportedly planning to sell a range of coffee RTDs in Singapore and Malaysia....
SABMiller India has cooled on its plans to buy local brewer Mt Shivalik, just-drinks has learned. Sources close to the situation have told just-drinks today (16 January) that talks between SABMiller a...
The Wine & Spirit Trade Association has announced three additions to its executive board....
Foster's Group has named a prominent Australian business consultant to its board of directors....
- Will Tequila Learn from Scotch Whisky's Mistakes?
- Comment - Beer - Does 'Craft' Work?
- Solving the diet drinks dilemma in the US
- Comment - How to Target Cognac's Mok Generation?
- Is Marketing Twisting the Meanings of Words?
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo opens Johnnie Walker House in Singapore
- Emperador overhauls Whyte & Mackay labels
- SPI Group US, Canada sales chief departs
- Soaring Prosecco sales good for Champagne
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Africa: The Final Frontier for Beer