US: Foster's signs up Gordon Ramsay for Rosemount Estate wine push

By | 22 July 2009

Foster's winery Rosemount Estate has signed a one-year partnership with reality tv show Hell's Kitchen in the US, hosted by celebrity chef Gordon Ramsay.

Rosemount will be featured in Hell's Kitchen series' six and seven, with brand ambassadors set to appear on the show. Series six began last night (21 July).

The deal was brokered by Monica Austin, director of brand extensions & integrated marketing at ITV Global Entertainment, which produces the show alongisde ITV Studios for the FOX network in the US, Foster's said.

ITV Studios president and CEO Paul Buccieri said: "Our hope is that this agreement will result in an enduring relationship between Gordon, our company and Rosemount Estate."

Sectors: Wine

Companies: Foster’s

View next/previous articles

Currently reading -

US: Foster's signs up Gordon Ramsay for Rosemount Estate wine push

There are currently no comments on this article

Be the first to comment on this article

Related articles

Insight - Foster's Group revamps VB in beer market shift

Foster's Group will significantly raise its spend on Victoria Bitter in 2010 as part of a three-year plan to adapt the iconic brand to a rapidly changing Australian beer market.

RUSSIA: Minimum vodka price set

Russia's Government has imposed a minimum price on vodka in an attempt to curb harmful drinking by flushing out the bottom end of the market.

US: Canopy Management adds to sales, comms personnel

Canopy Management has confirmed three additions to its executive team.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page