Foster's Group has set up what it calls a "simplified, consumer led, customer driven" business as it looks to move forward after integrating the ex-Southcorp operations into the company.

The Australian drinks group said today (14 July) that its operations around the world would work as three regional businesses, covering Europe, Middle East and Africa (EMEA), the Americas, and Australia, Asia and the Pacific.

The company will trade as Foster's in every market and will no longer refer to its businesses as Foster's Wine Estates, Foster's Australia and Foster's Brewing International.

Foster's CEO Trevor O'Hoy said: "With the integration of Southcorp now largely complete, and after two years of significant transformation, we're a fundamentally different company - a great international drinks business, with an outstanding portfolio of brands.

"Our new structure brings us closer to our customers and consumers, while formalising and reinforcing our One Foster's philosophy of working as one team, sharing our capabilities and infrastructure across products, processes and regions."

The restructuring has led to a level of reshuffling among Foster's top executives. Jamie Odell, currently MD for Foster's Wine Estates, will become head of Foster's Australia, Asia and Pacific unit. Meanwhile, Foster's Brewing International MD Rick Scully tasks on the key role of chief marketing officer.

Scott Weiss will continue as in his role of MD at Foster's Americas, while Peter Jackson remains as MD of Foster's EMEA.