AUSTRALIA: Foster's rebrands CUB
Managing Director for Carlton & United Beverages, Mr John Murphy, said the new name for the business reflects CUB's evolution to become a multi-beverage company (i.e. beer, pre-mixed spirits, spirits, popular table wine, cider, juices and other non-alcohol drinks).
He said it also highlights the company's aim to be Australia's leading beverage company; builds on the company's brewing heritage, retaining its traditional 'Carlton & United' name founded in 1907; and maintains the use of the well-known 'CUB' acronym and the well-recognised 'CUB' logo/rondel.
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