INDIA: Foster's plans expansion
By just-drinks.com editorial team | 19 June 2002
Foster's India Ltd is planning to launch its flagship beer brand Foster's in more Indian regions during the coming six months, focusing on the east and north. Foster's India managing director, Pradeep Gidwani, said that the company intended to roll out the brand in areas such as Kolkata, UP and Kerala as part of its ongoing strategy to build the brand's equity in the Indian market.
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Foster's India Ltd is planning to launch its flagship beer brand Foster's in more Indian regions during the coming six months, focusing on the east and north. Foster's India managing director, Pradeep Gidwani, said that the company intended to roll out the brand in areas such as Kolkata, UP and Kerala as part of its ongoing strategy to build the brand's equity in the Indian market.
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