AUS: Foster's Group the hero when it comes to Zero
Foster's Group has claimed victory in a dispute over the Zero trademark in Australia.
The company confirmed today (10 September) that it has reached an agreement with Jim Beam Brands Australia and Coca-Cola Amatil in the country, over the use of the word zero for alcoholic beverages.
The three companies had been holding talks over the trademark, with Foster's now being granted exclusive rights for the term in respect of alcoholic drinks. The dispute arose due to CCA's imminent launch of a Jim Beam and Cola Zero RTD in Australia.
While CCA has successfully marketed the low-calorie Coke Zero in Australia since early 2006, Foster's trademarked zero for alcoholic beverages as early as 1994 when it launched Subzero alcoholic soda, which is no longer on the market.
It is understood the Jim Beam product will still feature the word zero as part of its packaging, but not within its actual brand name.
When contacted by just-drinks today, a spokesperson declined to add further detail about how the talks had progressed. "We've agreed not to comment further than the joint press announcement," the spokesperson said.
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